TOP MOBILE MARKETING INSTITUTE IN ERNAKULAM

MOBILE MARKETING INSTITUTE ERNAKULAM

What Is Mobile Marketing?

Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.

• Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications. 
• Mobile marketing audiences are grouped by behaviors and not by demographics. 
• Mobile marketing is a subset of mobile advertising. 
• Marketing faces privacy issues related to data collection. 
• Mobile marketing is much more affordable than traditional marketing on television and radio

How Mobile Marketing Works

Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.

Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.

Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays a part, such as the fact that iPad users tend to be older and wealthier).

One notable behavior in the mobile marketing space is known as "acking," which is when mobile device users check in to media or messaging for briefsn periods. Seeking instant gratification equates to more points of contact for marketers.

10 types of mobile marketing strategies.

Unique marketing options on mobile include the following:

• App-based marketing. Use a marketing funnel to persuade potential customers to acquire your app, then activate it and retain it. A good onboarding flow will encourage users to discover the functionality of their app promptly.
• Social media marketing. Drive traffic with organic and paid ads that appear on mobile social feeds. Facebook, Twitter and Instagram often boast the largest user bases.
• Location-based marketing. Mobile marketers can create ads that appear on mobile devices based on a user’s location. For example, some advertisers may only want mobile ads to appear when users are within a one-mile radius of their business.
• Mobile search ads. Search engines often offer specific ad types built for mobile. These can create unique benefits to offer an improved user experience, such as click-to-call functions or instant directions.
• SMS. Text a user’s phone number with specific offers or notifications of upcoming deals.
• QR codes. A cost-effective way to leverage mobile marketing to drive customer engagement and retention. With QR codes you can view a website or landing page, a social media profile, dial a phone number, send an email or view a special offer.
• In-game. Game players will see ads as pop-ups or full screens.
• Voice marketing. Automated phone calls to customer mobiles.
• Mobile wallets. Offers can be sent to apps such as Apple’s Wallet, meaning customers don’t have to worry about printing them off, and making it more likely they will be used.
• Augmented reality. Lots of potential, although still underused by many firms. Gucci, for example, allows you to use its app to overlay a pair of new shoes on to your own feet.